About us
Probably your next
favorite toy
Discover all the toys. There is probably your next favorite toy among them.
Once upon a time in a world of imagination...
Discover the joy of play with this well-curated collection of toys for all ages.
Learn about the creative challenges faced by toy designers in bringing new ideas to life.
The most magical things in the world cannot be seen or touched; they are felt through play.
— A.A. Milne
Meet our team of play enthusiasts
Dedicated professionals nurturing play and imagination
Tony Fred
Executive Director
Founder and chief play visionary, Tony is passionate about enriching children's lives through play. He actively engages in developing our toy collection, community events, and family engagement strategies.
Mich Stark
Chief Play Officer
Jane is passionate about childhood development and has years of experience in community engagement. Her leadership has transformed our Toy Library into a vibrant hub for families, making play accessible and enjoyable for everyone.
Aline Turner
Chief Operations Officer
Aline is passionate about play and leads our team in creating a welcoming environment for families and children alike.
Iris Joe
Chief Financial Officer
Iris, with her extensive background in child development, helps us create engaging experiences that inspire creativity and joy in every child.